- Login
- Programme
- Hotel
- Programme Rationale
OOH Regional Seminar Shenzhen, China
March 6th, 2026
in association with the World Out of Home Organization
Intercity Hotel Futian Zhongzhou Bay
9285 Binhe Avenue, Futian District, Shenzhen, Guangdong Province, China, 518042
REGISTRATIONS CLOSED! We're sorry to announce we have reached maximum capacity for the event, and registrations are now closed. Thank you for the huge participation. In case you would like to join, please send an e-mail to worldooh@global-studio.it
The OOH Regional Seminar Shenzhen 2026, in association with the World Out of Home Organization (WOO), is a closed, workshop-based forum bringing together industry leaders from across the Asian Out of Home (OOH) ecosystem.
Focused on audience measurement, data governance, and regional alignment, the seminar is guided by the Asia Initiative, which supports national OOH industry associations in implementing World Out of Home Organization (WOO) guidelines while respecting local market realities.
The Initiative aims to strengthen collaboration across Asia and enable more sustainable growth of the OOH industry.
Designed as a workshop-driven forum rather than a traditional conference, the seminar encourages open discussion, shared learning, and practical exploration of how Asian OOH markets can move forward together while acknowledging and respecting local differences.
| Category | Registration Fee |
|---|---|
| WOO MEMBER | € 130,00 |
| WOO NON MEMBER | € 180,00 |
THE REGISTRATION FEE INCLUDES
Delegates: Access to all seminar sessions, coffee breaks and networking moments.
PLEASE, READ BEFORE SUBMITTING YOUR REGISTRATION
Register using your company email address to receive all event information.
Payment via Credit Card (Visa, MasterCard with 3DSecure, AmEx, Discover, Diners, JCB).
After registration, you will receive confirmation via email (please check SPAM folder if not received).
Confirmation invoice will be sent after a few days.
For info: worldooh@global-studio.it
REGISTRATION CANCELLATION POLICY
Substitution or name change: € 50,00 per request.
Attendance cancellation: no refund after registration.
Refunds (if applicable) incur 5% administrative fee.
VISA APPLICATION PROCESS
To request an invitation letter, please contact: worldooh@global-studio.it
Administrative fee: € 20,00 per letter.
Requests must be submitted well in advance.
OOH Regional Seminar Shenzhen 2026
Programme
Thursday, 5 March 2026
Asia OOH Association Meeting & Dinner
(Dedicated programme for Asian OOH associations)
| 16:00 – 16:15 | Welcome & Asia Initiative Introduction Purpose and objectives of the association meeting |
| 16:15 – 17:30 | Regional Updates (Key Issues & Challenges) Brief updates from participating national associations Regulation, measurement and market-specific challenges |
| 17:30 – 18:15 | Cross-Association Discussion Areas for collaboration and shared priorities in Asia |
| 18:15 – 18:45 | Alignment & Next Steps Joining Asia initiatives and future coordination |
| 18:45 – 19:00 | Summary & Close Key takeaways and action points |
| 19:30 | Association Dinner Informal networking dinner for association representatives |
Friday, 6 March 2026
OOH Regional Seminar Shenzhen 2025
Workshop & Roundtable Seminar
| 10:00 – 10:10 | Welcome Address & Seminar Objectives Opening remarks |
| 10:10 – 10:40 | Asia Initiative – Regional Leadership & Vision On-stage sharing + Q&A |
| 10:40 – 11:10 | Asia OOH Market Context Presentation + Q&A |
| 11:10 – 11:40 | A Buyer’s Perspective on Audience Measurement Presentation + Q&A |
| 11:40 – 13:00 | Networking Lunch |
| 13:10 – 13:40 | The Journey of Audience Measurement in Asia “How It Started – Where We Are – What’s Next” Case Studies & Q& |
| 13:40 – 14:00 | When Media Owners Build Their Own Data Case Studies: Bravo Media & Stellar Ace |
| 14:00 – 14:30 | Coffee Break |
| 14:30 – 16:30 | Workshop & Closed-Door Roundtable Sessions Breakout groups |
| 16:30 – 17:30 | Group Feedback & Key Takeaways Plenary discussion |
| 17:30 – 18:00 | Closing Remarks & Next Steps |
Friday, 7 March 2026
ISLE Exhibition Tour
(Optional programme)
| 09:30 | ISLE Group Visit Group entry to ISLE exhibition |
| Late Morning | Networking at ISLE Informal meetings with exhibitors and industry peers |
Intercity Hotel Futian Zhongzhou Bay
The Intercity Hotel Futian Zhongzhou Bay is a modern, international-standard hotel located in the heart of Shenzhen’s Futian district, one of the city’s main commercial and business hubs.
Designed for business travellers, the hotel combines contemporary comfort, efficient services, and convenient access to transport links, shopping areas, and key business locations.
Official Congress Venue & Room Rates
The congress venue is Intercity Hotel Futian Zhongzhou Bay. Rooms are available at the following special rates:
| Room Category | Rate per Night (B&B) |
|---|---|
| Deluxe King Bed | € 120 |
| Premium King Bed | € 140 |
| Executive King Bed | € 150 |
*A € 10 supplement applies for double occupancy.
Location
The hotel is located in Zhongzhou Bay, Futian District, offering easy access to:
- Shenzhen Convention & Exhibition areas
- Major business and financial districts
- Metro stations and public transportation
- Shopping malls, restaurants, and leisure facilities
Rooms & Services
- Modern and comfortable guest rooms
- High-speed Wi-Fi
- Work desk and business-friendly amenities
- On-site restaurant and breakfast service
- 24-hour front desk and concierge support
Please note: Hotel availability and booking conditions will be communicated separately through the official event channels.
Programme Rationale – Curatorial Perspective
The OOH Regional Seminar Shenzhen 2026 has been designed around a simple but pressing question: How can Asia move forward together on audience measurement while respecting the realities of each market?
Asia Initiative (AI)
The seminar opens with the Asia Initiative (AI), which was established not to impose a single model, but to create a platform where Asian markets can share experiences, align where possible, and learn from one another.
AI members are invited to briefly share, in their own words:
- Why this initiative was formed
- What direction it aims to take
- What collaboration in Asia realistically means today
Asia OOH: Growth and Fragmentation
With insights from Ben Milne, the session reflects on how 2025 has unfolded across Asia and what can be expected in 2026.
While OOH continues to grow across the region, that growth remains highly fragmented. Differences in market maturity, technology adoption, regulation, and data usage are widening the measurement gap between buyers and media owners.
This gap makes audience measurement not merely a local issue, but a regional challenge. At the same time, Asia must look to global expectations without simply replicating Western measurement models.
Buyer Perspective: Why Measurement Matters
From the buyer side, WPP reinforces a clear message: audience measurement is no longer optional. It is the foundation for trust, accountability, and sustained investment in OOH.
Buyers need data they can understand, compare, and confidently explain to their clients. Without this, OOH risks remaining a tactical rather than a strategic medium.
Country Journeys: Learning from Experience
Japan, Korea, and India will share how audience measurement began in their markets, the challenges they encountered, and the issues that remain unresolved.
These are not presented as perfect examples, but as honest journeys. Their experiences serve as practical reference points for markets that are just beginning, or those where progress has been slower than expected.
When Media Owners Build Their Own Data
Recent discussions with Bravo Media and Stellar Ace reveal a growing trend: media owners developing their own audience measurement data.
This session is not about judging the model, but about understanding:
- Why media owners are taking this approach
- The operational realities behind it
- How such efforts impact buyer confidence
Purpose of the Seminar
This seminar does not seek to define a single standard or declare winners.
Its purpose is to:
- Share realities openly
- Identify common challenges
- Explore realistic next steps for regional collaboration
That, in essence, is the role of the Asia Initiative at this stage.