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2021 WOO webinar series launches with Out of Home industry prospects for 2021 and
beyond from industry expert

Why 2021 is the time to transition to audience-led selling

SUMMARY:
The COVID pandemic has impacted OOH significantly, but also accelerated the digitisation of the industry.
Recovery will be most significant in digital formats, with programmatic trading growing in importance.
So how can OOH media owners take advantage of this rebound?
And what are the benefits of moving to audience-led selling?
In this insightful webinar, VIOOH CCO Natalia Escribano will walk through a comparison of selling by environment/format versus selling by audience, tips on how to get started, and some real-world examples, finishing with an open Q&A.
SPEAKER:  Natalia Escribano, Chief Operating Officer | VIOOH

On Thursday July 15 at 1.00pm UK time
The Webinar is for WOO Members only

To register click on the button below

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