Frames to Behaviours: A new approach to understanding audiences
September 27th, 2022 - 01.00 pm BST

The focus of the session will be around the innovative shift from frame based modelling to behaviour, or activity, based modelling.
This new technique results in the creation of a synthetic audience dataset, unlocking new insights around travel behaviour.
We’ll outline what this means, the typical outputs and the benefits you can gain from this approach, whilst explaining some of the mechanics for roadside and indoor assets.

The webinar is for WOO Members only. If you are not a member and would like to join, please contact For join the webina please click here:
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