STATE OF NATION - Programmatic Dooh 2024


Zoom Webinar
22th October 2024 - 1.00pm UK Time (BST)
Hosted by Helen Miall - Chief Marketing Officer, VIOOH.

Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together. VIOOH worked with independent research agency MTM to survey 1200 agency and client-side executives across 6 markets globally who had spent budget or placed buys against digital OOH or prDOOH in the past 12 months, OR were digital buyers who are open to digital OOH or prDOOH in the next 12 months, OR had spent budget/placed buys against other programmatic channels.

The responses gave a multitude of insights into the state of programmatic DOOH over the past 18months and also buyers' intent in the coming 18months. This session for WOOH will cover the global key highlights.