WOO and Moving Walls to Host Global Webinar on Making Net Zero OOH Practical and Commercially Viable

As sustainability reporting requirements expand globally, marketing and media activities are increasingly being examined under Scope 3 emissions. For the out-of-home (OOH) industry, this shift brings both responsibility and opportunity: responsibility to measure carbon impact more transparently, and opportunity to strengthen commercial credibility with advertisers.

The World Out of Home Organization (WOO), in collaboration with Moving Walls, will host a global industry webinar titled:

From Commitment to Action: Making Net Zero OOH Practical, Measurable, and Commercially Viable

Taking place on 10 March at 1:00 PM (UK time), the 45-minute session will focus on helping OOH stakeholders move beyond high-level sustainability pledges and towards practical, audit-ready approaches that can be implemented today.

Turning Sustainability into Action

Across Europe, the UK, Asia and the US, brands are under growing pressure to account for emissions across their full value chain. Media investment is no longer excluded from that conversation. As a result, OOH media owners, agencies and planners are being asked tougher questions about carbon impact, reporting standards and measurement transparency.

This webinar will explore how the industry can respond with clarity and confidence. Rather than treating sustainability as a separate compliance exercise, the session will demonstrate how carbon measurement can be integrated into campaign planning, trading and optimization decisions.

Topics will include:

• Why OOH now matters in Scope 3 reporting
• Practical approaches to measuring campaign and screen level emissions
• How carbon metrics can inform planning and optimization
• Alignment with emerging industry measurement frameworks
• Using sustainability readiness as a commercial advantage

The session will include a 30-minute presentation with practical examples, followed by a live Q&A segment.

About The Speaker

The webinar will be led by Navonil Roy.

Navonil Roy, Chief Innovation Officer at Moving Walls, has over 30 years of experience building and scaling media and technology platforms across Asia and global markets. He has helped launch and grow brands including 8TV in Malaysia, TV5 in the Philippines, Tonton, and Moving Walls’ audience measurement platform, Moving Audiences. He now leads the company’s work on improving carbon visibility in Digital Out of Home, with a focus on making sustainability measurable and commercially sound.

Commenting on the upcoming session, Roy said:

“Sustainability in OOH needs to move from promise to proof. When emissions can be measured at campaign and screen level, they can also be managed and optimized. If we get the economics and measurement right, sustainability becomes part of how the industry competes and grows.”

Event Details

Date: 10 March

Time: 1:00 PM (UK time)

Duration: 45 minutes

The webinar is open to WOO members and the wider OOH community, including media owners, agencies, marketers and sustainability leads.

About Moving Walls

Moving Walls is the world’s leading connected media platform, powering over a million screens worldwide from the streets of New York to the skylines of Tokyo, enabling brands to engage audiences with precision across the physical world.

Website: www.movingwalls.com
LinkedIn: https://www.linkedin.com/company/moving-walls/

Media Contact

Shamin Logan
Head of Global Brand & Communications
+60193597001
shamin.logan@movingwalls.com